Privacy policy

Last updated: 28 September 2026

This Privacy Policy explains how The Blissful Hours (“we”, “us”, “our”) collects, uses, shares and protects personal data when you visit www.theblissfulhours.com or buy from us. We handle personal data in accordance with applicable Indian law, including the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023 and applicable rules.

1. What we collect

• Identity and contact details: name, email address and phone number.
• Delivery and billing details: shipping address, PIN code, billing address and GSTIN if you provide one.
• Order details: products purchased, order value, coupon codes, order and return history.
• Payment information: payments are processed by Razorpay, a PCI-DSS-compliant payment gateway. We do not store your card number, CVV, UPI PIN or net-banking credentials — we only receive payment confirmation/status and limited transaction details needed to process orders.
• Technical data: IP address, device and browser information, pages visited and cookies or similar identifiers.
• Communications: messages you send by email, WhatsApp, phone or social media, and reviews you post.
• Custom/bulk enquiries: company name, event details and design inputs, including logos and text, that you share.

2. Why we use your data

We use your data to:

• process and deliver orders and provide invoices and order updates;
• process payments, cancellations, returns and refunds;
• provide customer support and respond to enquiries;
• manage custom and bulk orders;
• send promotional communications where you have opted in, with an option to opt out;
• improve our website, products and marketing;
• prevent fraud and misuse; and
• comply with applicable legal, tax, accounting and regulatory obligations.

3. Who we share it with

We do not sell your personal data. We may share relevant data with trusted service providers and authorities as needed to operate the business and fulfil the purposes in this policy, including:

• courier and logistics partners;
• Razorpay and relevant banking/payment partners;
• Shopify, our e-commerce platform, and other website/technology service providers;
• email, SMS, WhatsApp, analytics and advertising service providers we use;
• professional advisers such as accountants and lawyers; and
• government, regulatory or law-enforcement authorities where legally required.

We share only the information reasonably required for the relevant service or legal purpose.

4. Where your data is processed

Some of our service providers — including our e-commerce platform and other cloud-based tools — may process or store data on servers located outside India. Where this happens, we take reasonable steps to ensure your data continues to receive an appropriate level of protection, in line with applicable Indian law.

5. Cookies and similar technologies

We use cookies and similar technologies to support website functionality, keep your cart, remember preferences, understand website usage and, where applicable, support analytics and relevant advertising. You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

6. Marketing communications

We send promotional email, SMS or WhatsApp communications only where you’ve opted in. You can unsubscribe or withdraw marketing consent using the available unsubscribe mechanism, by replying STOP where supported, or by contacting support@theblissfulhours.com. Essential order-related communications will continue where necessary to fulfil your purchase.

7. How long we keep your data

We retain personal data only for as long as reasonably necessary for the purposes in this policy and to meet applicable legal, tax, accounting and regulatory requirements. When data is no longer required, we delete or anonymise it, subject to applicable law.

8. Security

We use reasonable security measures, including encrypted connections (HTTPS), access controls and PCI-DSS-compliant payment partners, to protect personal data. No online system is completely secure. Where a data breach requires notification under applicable law, we will take the required steps.

9. Your rights

You may, subject to applicable law:

• request information about the personal data we hold and how it is processed;
• request correction or updating of inaccurate or incomplete data;
• request erasure of personal data, subject to legal retention requirements;
• withdraw consent where processing is based on consent;
• raise grievances regarding processing of your personal data; and
• exercise other rights available under applicable data-protection law.

To exercise these rights, contact support@theblissfulhours.com with the subject “Privacy Request.” We will respond within the period required by applicable law.

10. Children and minors

Our website and products are intended for use by adults aged 18 and above. We do not knowingly collect personal data from, or direct advertising at, anyone under 18. If you believe a child has provided personal data to us, please contact us and we will act to delete it.

11. Third-party links

Our website may link to third-party websites, including social media and courier tracking pages. We are not responsible for the privacy practices of third parties. Please review their applicable policies.

12. Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be posted on the website with a revised “Last updated” date. Where required, we will provide additional notice of material changes.

13. Grievance Officer & contact

In accordance with applicable law, our Grievance Officer is:

We will acknowledge complaints within 48 hours and aim to resolve them within the period required by applicable law.